How To Look Your Best for a Corporate Video
Did you know that one finding from Wyzowl found that more than 85% of clients would like to see more videos from brands? So, if you’re looking to engage with your followers, warm-up existing leads, boost your brand awareness, and rank higher on Google, creating a corporate video is the way to go. But what if you are less than confident about stepping in front of the camera? Don’t worry – here are a few tips to help.
#1. Find a Phenomenal Videographer
When it comes to looking good for a corporate video, many companies immediately leap to finding the perfect outfit and creating a flawless script. While those are both certainly important, one of the first steps should always be finding a phenomenal videographer. Finding a professional with extensive experience and a friendly demeanor will make the entire process much more stress-free, seamless, and fun!
#2. Choose an Outfit That’s On-Brand and Comfortable
Depending on the concept of your shoot, you may or may not be only filmed from the waist up. Regardless, it’s important to wear something that is on-brand. For example, if your company sells the best cupcakes around for kid’s birthday parties, then you might want to wear something colorful and creative. On the other hand, if you are an interior designer who specializes in neutral, calming décor, you’ll want to wear similar colors. Thinking this through will ultimately make you feel more comfortable because you won’t be trying to fit into a certain box just for a video.
#3. Talk to Your Dentist
Did you know that one of the first things people notice about you is your smile? It’s true! Furthermore, a study from the Academy of General Dentistry found that when it came to someone they work with, about 40% of participants looked at their smile first. So, what message is yours communicating? If you’re less than impressed with your answer, don’t fret – that’s where your dentist can help. During your consultation, you’ll have an opportunity to share what it is you’d like to change about your smile (as well as the features of your dream one). From there, your dentist can perform a dental exam and share your cosmetic dentistry treatment options. Remember, while photos can easily be retouched, the same cannot be said for videos. So, you’ll be thankful you took the time to enhance your smile beforehand!
#4. Elevate Your Look
While you certainly don’t have to get your hair and makeup professionally done for your corporate video, elevating your look can help you feel more confident. Even just concealing redness or blemishes with concealer or a color-correcting lotion can go a long way. (Just make sure to test any products you plan on using in advance to make sure they work well with your skin, hair, etc.).
#5. Stay Hydrated
Looking your best for your corporate video means feeling your best from the inside out. Leading up to your shoot, make sure to drink about 8 glasses of water each day. This simple measure will help flush toxins from your body, prevent burnout, and keep your skin clear. Your corporate video is a chance to communicate your message to a wider audience, but all eyes will be on you in the process. So, make sure to invest some time in preparing to look your best when it comes time to shoot. One of the first steps? Scheduling an appointment with your dentist!